SEO stands for “search engine optimization”. The term SEO consists of the initials of the English words “Search Engine Optimization”.
It is defined as the optimization studies carried out on your websites in order to increase the organic visibility of the searches, products and services queried in Google, Bing, Yandex and other search engines.
Among the main improvement works with SEO; creating original and high-quality content, optimizing content around focus keywords, and creating backlinks.
In other words:
SEO allows you to attract potential customers to your business by improving the ranking of your product and service pages on a website in organic (free) search engine results (SERP).